Global Market Access Expansion

Sun-Up Expands Its Global Reach

Sun-Up Company launched a bold campaign to widen its market presence by forming key international trade alliances. The campaign included attendance at global expos, trade fairs, and bilateral forums across Turkey, Jordan, the UAE, and Eastern Europe.

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Strategic Goals:

  • Develop faster customs processing and pre-clearance agreements.

  • Secure supply contracts with five global ingredient and detergent suppliers.

  • Launch export channels for locally-produced Sun-Up food and cleaning products.

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Achievements

Sun-Up gained preferred importer status in two regions and signed long-term export agreements with partners in Turkey and Syria.