FreshStart Egg Sustainability Program

From Coop to Kitchen – Rethinking Egg Production

Sun-Up launched the FreshStart Egg Sustainability Program to promote ethical, efficient, and nutritional egg production through its local farming partners. The program emphasizes humane animal care, advanced feed science, and clean egg processing protocols.

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Program Components:

  • Bi-weekly veterinary inspections using digital health logs.

  • Recyclable egg cartons and UV-based egg cleaning stations.

  • Farmer training on disease prevention, feed nutrition, and environmental hygiene.

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Results

The initiative led to a 40% improvement in egg freshness metrics and expanded supply contracts to three regional grocery chains.