International Product Import & Trade Networking Event

Building Global Bridges for Regional Growth

In a strategic move to enhance cross-border commerce, Sun-Up Company hosted a high-level trade networking event bringing together suppliers, import/export managers, and trade officials from Iraq, Turkey, UAE, and the EU. The agenda focused on expanding product imports and establishing collaborative sourcing strategies.

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Goals:

  • Discuss barriers to international trade and build resolution pathways.

  • Introduce Sun-Up’s sourcing demands for food, hygiene, and electrical sectors.

  • Host live pitch sessions from international suppliers.

  • Announce partnerships with three new European cleaning product manufacturers.

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Achievements

The event resulted in several signed MOUs and initiated trade discussions that are now under execution.